Fiona Apple To Label: Back Off, I'm Connecting With My Fans

We wrote about the intricacies of the singer Fiona Apple and her label, Epic Records (an imprint of Sony) for years. In 2005, Epic refused to release his album, because "I have not heard a shot." Instead, the album leak and began to get radio play, which has fans excited, and end , Epic was forced to release him. The New York Times recently had an article on his latest album, which was actually done over a year, but has "held" by jerks on the label. However, this may be the most interesting is a section that talks about his recent appearance at SXSW, where its management basically said that Epic is going to stay the hell out of the road and

not do something

aa: "crazy" was the devotion of fans of Ms. Apple. Before she appeared on the south by the manager of the Southwest, Andy Slater, said he told her to Epic Records, "I want to do something," he said, "Do not make the slightest sign. Do not make any letter. Not a single set. Just do not say anything. Play the show. summer a few years. Let the kids go to the fair, the movie thing, since in their blogs, and you have nothing to do. "Almost immediately after their fans were put video clips on YouTube. There are some interesting things here. First, we have always said that musicians need the brands for "marketing". However, here is an artist in particular the recognition that as a marketing label can not really do things

worst not better. Moreover, it (or its management, in this case) is clearly recognized that the way to really "market" these days is to connect with the fans and then

their trust

- not to treat them as criminals. Note that nobody wanted the label to release a video or music on YouTube. However, all were happy with and that should
fans filmed the program and put it on YouTube. YouTube The same is even sued for billions of dollars to allow people to do. The same YouTube people say that we must be

more proactive in preventing fans do exactly what he did and that's exactly what Apple seems to have wanted to do.

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