Bollywood in Britain - the legacy of Yash Chopra

refused Kashmir, the great director turned to the English Lake District, Scotland and London as a ringtone background, singing declarations of love on the screen

Veteran Bollywood director Yash Chopra, died this week at the age of 80 years. His death occurred a few weeks before its highly anticipated new version, Jab Tak Hai Jaan (2012) is due to the big screen. Yash Chopra has perhaps been one of the greatest filmmakers in the history of Indian cinema, however, will always be remembered as the king of the land of celluloid romance.

a career of 53 years was launched some of the most iconic films and commercial success of Indian film. Hits like Waqt (1965), Kabhi Kabhie (1976), Silsila (1981), Lamhe (1991) and Veer-Zaara (2004) captured the essence of the sensitivity Yash Chopra - a highly stylized presentation of emotional dilemmas of the super - rich. If Yash Chopra heroes were fighter pilots or beautiful melancholic poets and their heroines were prepared in chiffon saris beautiful. And when love was expressed, most often in a song and dance sequence, performed adequately in a picturesque setting - in the middle of the snowy Alps in Switzerland, the Dutch tulip fields or in the hills of area lakes.

Chopra acknowledged the sense of excitement, escape, adventure and aspiration as an exotic place could make a film, especially with love in his heart, and as a backdrop Exotic quickly became his trademark.

Historically in Indian films, was the mountainous region of Kashmir, considered by many as "paradise on earth", which is an idyllic setting for lovers. Kashmir landscape and the landscape has become so popular that lakes, trees and mountains became synonymous with romance in Bollywood. But when the threat of terrorism in the 1980s made the region difficult and inaccessible then Yash Chopra started the trend to seek alternatives abroad. Therefore Bollywood today plays a leading role in the introduction of attractive destinations abroad to India, which is currently the fastest growing market in the world tourism abroad. For your country appears in the latest Bollywood blockbuster is as good as it gets when it comes to product placement. No wonder then that Bollywood personalities are courted by travel agencies around the world. Yash Chopra, for example, without using boost tourism in Switzerland regularly with the country's lakes, misty valleys and snow-capped mountains as a backdrop for the song and dance sequences. So grateful were the Tourism Authority of Switzerland they have a lake named after him.

• The director has also played a role in promoting Britain as an attractive destination. His classic film Lamhe (1991) was filmed in London and the Lake District. When Mujhse Dosti Karoge occurs a decade later, Chopra Ullswater again returned to the cinema on a steamboat sailing between Pooley Bridge and Glen Ridding, reveling in Lake twisting hills and narrow, winding roads National Park.
• singular visual aesthetic Yash Chopra has also influenced a generation of filmmakers. In 1995, the film Dilwale Dulhania Le Jayenge (production Chopra), not only marked the debut of his son Aditya, but went on to become the longest running Indian film blockbuster. Not only features some of the best known sites in London, but was also one of the first to integrate British Asians in their history - non-resident Indians (NRI), as they are called in terms of Bollywood.

one of the best filmmakers in Bollywood, Karan Johar, who is a goodwill ambassador VisitBritain four years Britain World "You are invited campaign, Yash Chopra also cites as a major influence. Although his films have recently been introduced in the United States, the first two versions Johar were shot largely in Britain. To capitalize on this, VisitBritain, the national tourism agency responsible for marketing outside the United Kingdom, published a Bollywood movie card, to encourage fans to visit these Indians in British popular your favorite movies. The map highlights historical and recent Bollywood productions, including Karan Johar and 1998 film, Kuch Kuch Hota Hai, whose title track was filmed only in Glencoe., Ross Priory and Loch Lomond in Scotland list British locations in its second version, Khushie Kabhi Kabhie Gham (2001) was even more exclusive -. King's College account Canto, Cambridge, Blenheim Palace, Cardiff's Millennium Stadium and Great Court of the British Museum

Chopra remained faithful to her favorite British at the end. Video of one of the songs from her latest film, Jab Tak Hai Jaan (forthcoming November 13, which coincides with Independence Day) is one of the most extravagant tourist destinations in London ever seen in a Bollywood movie.

Irna Qureshi
is an anthropologist and writer in Asian culture. She writes about being British and Muslim Bradford in a context of classic songs from Indian films. His latest book, Cartographies of Love is a show based on intimate conversations with three generations of Muslim women across Bradford.

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