What are the most unusual cases of marketing in football? - open thread

Man Utd have an "official partner of noodles" and sell the brand Liverpool mops body. What happened with elite sport?

In the introduction to the new version of the classic work of Gloria Hunter Davies The game returns some ways football has evolved since the first edition was published in 1972. "Perhaps the most striking change of all was the money in football," wrote Davies. "In 1972, the annual turnover of the Spurs, all sources was £ 500,000. They did not, of course, in these days have such vulgar things as advertising in the gardens or in the program. Neither club Arsenal. "S high, proud of their image, do not do these things. Having regard to the name of a commercial sponsor on the front of his shirt, the idea was disgusting."

The Board

Spurs, led by President Sidney Wale, consider not tarnish your club or sponsors of the stadium. Forty years later, the Spurs Investec advertising "distinctive specialist bank and asset manager" in their famous white shirts and offer fans the opportunity to own a credit card Spurs.

Business

Spurs are by no means exceptional in the world of elite sport. Their local rivals left Highbury to the Emirates Stadium to build your income. Arsenal has also taken a number of trading partners, including Malta Guinness Low Sugar, drink behind this exercise video with Bacary Sagna, Per Mertesacker and Lukas Podolski.

Newcastle United last week, has signed a four year contract to announce Wonga, the short-term, high interest loan company "wages". Despite protests from fans and local MPs, CEO of Newcastle, Derek Llambias, was satisfied with the agreement. "But I have reservations about the price," said Llambias. "" I always want the highest price and you want to try to get the lowest price. We arrived at a very good price. This means that another player on the field. "

Llambias right. Newcastle could earn up to 8 million pounds per year of operation. Without sponsorship money, the club would struggle to compete with the likes of Manchester United, whose long list of partners include Chevrolet, its "Official Vehicle Partner" Mamee and the club "Official Partner of noodles in Asia , Oceania and the Middle East. "

As costs have risen States under the ownership of the Glazer family, the club has expanded its activities to attract more revenue. Wayne Rooney, Ryan Giggs and Patrice Evra "sprinkled his stardust announcement was made on a Casillero del Diablo and Rooney reprises the role of English in a wooden safety film for Turkish Airlines.

more peddle their brand sponsors, football clubs are set to hit their shields club in all kinds of goods. If Newcastle could play football with the same vigor as their marketing team, you do not need money from Wonga. The "whey official hero costume Aye Man" is hard to beat in the department of tack.

not fair to blame Newcastle. Liverpool sell brand mops body Chelsea perform a series of playsuits for girls. And Barcelona lived up to his "more than a club" myth in their role as providers of dog collar

The rampant commercialization of the sport shows no sign of slowing down, but where can you go once the clubs have adopted official partners of noodles? As Llambias, do you think sponsorship as a way to buy a new drive or as Wale and Spurs seal the 1970s, do you think the club is tarnished by the application of these business opportunities

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